In today’s digital world, information can be obtained instantly by searching it online. Every day around 3.5 billion searches are done on Google alone.
This is why search engines are the best option to get more organic traffic to your website. But, acquiring organic traffic isn’t just a matter of creativity and knowing how to create a blog. It requires optimizing your content according to the demand. For this, you may need real-world data of what people are searching for in your niche.
Fortunately, you can get access to that data through Google Keyword Planner Tool. But, Google typically forces us to create a campaign in order to use keyword planner.
So, here in this article, we are going to talk about how to use the Google keyword planner tool for free without creating an ad.
How to Use Google Keyword Planner for Free (Without Ad)
To use the Google keyword planner tool, you just need a Google account. Assuming that you already have one, we will move ahead.
Step 1: Create Google Ads Accounts
To start, head over to the Google keyword planner tool from here, and sign in to your Google account.
A short message will appear saying:
“You don’t have any Google Ads accounts. Would you like to create a new one?”
Click on the “New Google Ads Account”.
Step 2: Switch To Expert Mode
After creating a Google Ads account, you will encounter this screen. There will be a link with the small text “Switch to expert mode”.
Generally, It appears only in the full-screen resolution. So, if you don’t see this link, try to adjust the resolution or zoom out your screen with (ctrl-).
This step allows us to skip the Ad creation process where Google typically force us to create a campaign.
This is the main reason why lots of people think that they need to run ads in order to use the Google keyword planner tool.
Step 3: Create an account without a campaign
After switching to the expert mode, you will be asked about what type of campaign you want to run.
Search for the option “create an account without a campaign” and select it.
Step 4: Finish Setup
Finish setting up your account by choosing billing country, time zone, and currency.
By this point, your account is now ready to access the Google keyword planner tool for free without creating an ad.
Step 5: Explore Your Account
Congrats! After all the above 4 steps, you are all set and ready to explore your account. There will encounter this screen saying “Cograts! You’re all done”.
Just click on the “EXPLORE YOUR ACCOUNT”.
Step 6: Access The Google Keyword Planner
After complete step 5, you will see your account’s dashboard that will look something like this:
Now, to access Google keyword planner for free, you just need to click on the “tools & setting” on the top right side of the window as shown below:
You will see a full list of functions, and you have to go through Planning ⇒ “Keyword Planner” and voila!!
Now you can use the Google keyword planner without creating an ad (for free).